What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 10Jun26-Max

Natan Suede Bar Clutch in Praline

Nov 30

Nov 30 Natan Suede Bar Clutch in Praline

Queen Maxima, Bags

Zimmermann Crush Scalloped Midi Dress

Jul 14

Jul 14 Zimmermann Crush Scalloped Midi Dress

Queen Maxima, Dresses

Patek Philippe Ellipse Lady Diamonds Watch

Jun 20

Jun 20 Patek Philippe Ellipse Lady Diamonds Watch

Queen Maxima, Accessories, Watches

Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Jun 27

Jun 27 Gianvito Rossi Gianvito 105 Pumps in Praline Suede

Duchess of Cambridge, Shoes, Queen Maxima, Queen Mathilde, Princess Catharina-Amalia, Princess Elisabeth