What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 10May23-Max

Zara Yellow Flared Trousers

Sep 27

Sep 27 Zara Yellow Flared Trousers

Queen Maxima, Bottoms

Zara Yellow Double Breasted Blazer

Sep 27

Sep 27 Zara Yellow Double Breasted Blazer

Queen Maxima, Outerwear

Natan Couture Douglas Coat in Yellow

Feb 16

Feb 16 Natan Couture Douglas Coat in Yellow

Queen Maxima, Outerwear

Carlend Copenhagen Aicha Clutch in Black Croco

Sep 17

Sep 17 Carlend Copenhagen Aicha Clutch in Black Croco

Crown Princess Mary, Bags, Princess Marie, Queen Maxima, Princess Catharina-Amalia