What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 10May23-V

The Extreme Collection London Blazer

May 10

May 10 The Extreme Collection London Blazer

Crown Princess Victoria, Outerwear

Skultuna Bambou Earrings

Apr 20

Apr 20 Skultuna Bambou Earrings

Crown Princess Victoria, Accessories, Earrings

Vesna W Meghan Blouse

Mar 30

Mar 30 Vesna W Meghan Blouse

Crown Princess Victoria, Tops, Queen Silvia

Marzio 85 Pumps in Sand Leather

Oct 4

Oct 4 Marzio 85 Pumps in Sand Leather

Crown Princess Victoria, Shoes

H&M Pleated Skirt in Light Beige

Mar 25

Mar 25 H&M Pleated Skirt in Light Beige

Crown Princess Victoria, Bottoms

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags