What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10May26-Soph1

Max Mara Riom Blazer

May 10

May 10 Max Mara Riom Blazer

Countess of Wessex, Outerwear

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings