What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Members of the British Royal Family attend Garden Party at Buckingham Palace

May 9, 2026

Members of the British Royal Family attend Garden Party at Buckingham Palace

May 9, 2026

May 9, 2026

Latest Find

Featured

Safiyaa Alexa Trousers

HGD Stéphanie, Bottoms

Safiyaa Alexa Trousers

HGD Stéphanie, Bottoms

HGD Stéphanie, Bottoms

All tagged 10May26-Soph1

Max Mara Riom Blazer

May 10

May 10 Max Mara Riom Blazer

Countess of Wessex, Outerwear

Loewe 6041D Watch

May 9

May 9 Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Apr 30

Apr 30 Penelope Chilvers Mary Jane Suede Espadrilles in Sand

Countess of Wessex, Shoes

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings