What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 10Oct23-V

David Andersson Infinity Bracelet in Gold

Feb 18

Feb 18 David Andersson Infinity Bracelet in Gold

Crown Princess Victoria, Accessories, Bracelet

A Day's March Boudicca Trousers

Mar 13

Mar 13 A Day's March Boudicca Trousers

Crown Princess Victoria, Bottoms

Soft Goat Piqué Shirt in Dark Grey

Oct 20

Oct 20 Soft Goat Piqué Shirt in Dark Grey

Crown Princess Victoria, Tops

af Klingberg Rakel Booties in Taupe Suede

Sep 8

Sep 8 af Klingberg Rakel Booties in Taupe Suede

Crown Princess Victoria, Shoes