What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

Max Mara Visivo Trousers

HGD Stéphanie, Bottoms

Max Mara Visivo Trousers

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 10Sept11

Akris Knee-Length Coat in Grey

Aug 10

Aug 10 Akris Knee-Length Coat in Grey

Princess Charlene, Outerwear

Emporio Armani Leather Flap Clutch

Aug 9

Aug 9 Emporio Armani Leather Flap Clutch

Princess Charlene, Bags

Jimmy Choo Gilbert Pumps in Nude Patent Leather

Dec 3

Dec 3 Jimmy Choo Gilbert Pumps in Nude Patent Leather

Shoes, Crown Princess Mary, Princess Charlene

Christian Louboutin Rollerball Spike Loafers

Aug 5

Aug 5 Christian Louboutin Rollerball Spike Loafers

Tatiana Casiraghi, Shoes