What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 10Sept24-Bea

Erdem Enya Midi Dress in Navy

Sep 15

Sep 15 Erdem Enya Midi Dress in Navy

Princess Beatrice, Dresses

Chanel Ballet Flats in Black Calfskin Grosgrain

Mar 23

Mar 23 Chanel Ballet Flats in Black Calfskin Grosgrain

Princess Beatrice, Shoes