What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 11Apr22

Natan Quilted Clutch in Burgundy Velvet

Apr 23

Apr 23 Natan Quilted Clutch in Burgundy Velvet

Princess Catharina-Amalia, Queen Maxima, Bags

Chanel HC Cap-Toe Heels

Sep 23

Sep 23 Chanel HC Cap-Toe Heels

Charlotte Casiraghi, Shoes

Chanel Tweed Striped Midi Dress

May 14

May 14 Chanel Tweed Striped Midi Dress

Charlotte Casiraghi, Dresses

Gianvito Rossi Gianvito 105 Pumps in Burgundy Velvet

Apr 6

Apr 6 Gianvito Rossi Gianvito 105 Pumps in Burgundy Velvet

Queen Maxima, Shoes

Zeus + Dione Basilia Velvet Midi Dress

May 28

May 28 Zeus + Dione Basilia Velvet Midi Dress

Queen Maxima, Dresses