What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 11Apr23-Max

Natan Couture Douglas Coat in Yellow

Feb 16

Feb 16 Natan Couture Douglas Coat in Yellow

Queen Maxima, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Yellow Suede

Sep 8

Sep 8 Gianvito Rossi Gianvito 105 Pumps in Yellow Suede

Crown Princess Mary, Shoes, Queen Maxima