What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Read more →

Queen Maxima, Shoes

All tagged 11Apr24-Eug2

Gabriela Hearst Amor Knit Dress in Heather Grey

Apr 14

Apr 14 Gabriela Hearst Amor Knit Dress in Heather Grey

Princess Eugenie, Dresses

Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Mar 5

Mar 5 Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Princess Eugenie, Bags

Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Mar 24

Mar 24 Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Duchess of Cambridge, Shoes, Princess Eugenie, Crown Princess Victoria, Queen Maxima, Princess Beatrice