What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 11 Alberto Biani Sleeveless Crepe Top

Apr 11 Alberto Biani V-neck Single Breasted Blazer

Apr 11 Alberto Biani Straight Leg Trousers

Apr 11 Caroline Svedbom Ocean Pearl Earrings

Apr 11 Maska Aine Coat

Oct 1 Maria Nilsdotter Iron Claw Ring

Apr 4 Stinaa.J Elsa Pumps in Sand Suede

Jul 5 AVAVAV A-Shaped Leather Bag

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