What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 11Feb21

Kreuger Jewellery Footprint Bracelet

May 31

May 31 Kreuger Jewellery Footprint Bracelet

Crown Princess Victoria, Accessories, Bracelet

Giorgio Armani Peruvian Jacquard Jacket

Feb 15

Feb 15 Giorgio Armani Peruvian Jacquard Jacket

Queen Mathilde, Outerwear

Uterque Leather Loafers with Chain in Black

Feb 11

Feb 11 Uterque Leather Loafers with Chain in Black

Queen Letizia, Shoes

Carolina Herrera Double-Breasted Glen Plaid Blazer

Feb 11

Feb 11 Carolina Herrera Double-Breasted Glen Plaid Blazer

Queen Letizia, Outerwear

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches

Baum und Pferdgarten Camellia Sweater

Aug 7

Aug 7 Baum und Pferdgarten Camellia Sweater

Crown Princess Victoria, Tops

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia