What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 11Feb26-Alex

Sézane Paxton Jacket in Light Beige

Jul 8

Jul 8 Sézane Paxton Jacket in Light Beige

Princess Alexandra Monaco, Outerwear

Khaite Fawn Pumps in Black & White Patent Leather

Jul 8

Jul 8 Khaite Fawn Pumps in Black & White Patent Leather

Princess Alexandra Monaco, Shoes

Prada Vitello Drive Bowling Bag in Black/Burgundy

Nov 29

Nov 29 Prada Vitello Drive Bowling Bag in Black/Burgundy

Princess Alexandra Monaco, Bags