What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 11Jun25-MM

Lois Skater Loose Jeans

Jun 11

Jun 11 Lois Skater Loose Jeans

Crown Princess Mette Marit, Bottoms

New Balance 530 Trainers in White/Yellow

Aug 17

Aug 17 New Balance 530 Trainers in White/Yellow

Crown Princess Mette Marit, Shoes

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Zara Studded Denim Overshirt

Sep 5

Sep 5 Zara Studded Denim Overshirt

Crown Princess Mette Marit, Outerwear

Saint Laurent Signature Round Sunglasses

Aug 16

Aug 16 Saint Laurent Signature Round Sunglasses

Accessories, Crown Princess Mette Marit, Sunglasses