What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 11Mar08

Orla Kiely Wool Coat with Contrast Stitching

Nov 4

Nov 4 Orla Kiely Wool Coat with Contrast Stitching

Zara Phillips, Outerwear

VBH Poche Clutch in Nude Snakeskin

Jul 31

Jul 31 VBH Poche Clutch in Nude Snakeskin

Bags, Crown Princess Mette Marit

Cartier Love Bracelet in White Gold

Jun 12

Jun 12 Cartier Love Bracelet in White Gold

Princess Madeleine, Accessories, Bracelet

Jimmy Choo Elise Cage Pumps in Nude Leather

May 18

May 18 Jimmy Choo Elise Cage Pumps in Nude Leather

Crown Princess Mette Marit, Shoes