What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

All tagged 11May12

Aug 5

Aug 5 Giorgio Armani Windowpane Check Blazer

Sarah Williams

Queen Sonja, Outerwear

Jul 9

Jul 9 Van Cleef & Arpels Vintage Alhambra Earrings in Mother-of-Pearl 19k Yellow Gold

Polka Popp

Princess Caroline, Accessories, Earrings

Feb 5

Feb 5 Gianvito Rossi Python Round Toe Pumps in Grey

Heaven

Crown Princess Mary, Shoes

Apr 3

Apr 3 Diane von Furstenberg Tonda Cork Clutch

Sarah Williams

Queen Mathilde, Bags

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Heaven

Crown Princess Mary, Bags

Jan 25

Jan 25 Jenny Packham Aspen Gown in Turquoise

Sarah Williams

Duchess of Cambridge, Gowns

Jul 3

Jul 3 Jimmy Choo Vamp Sandals in Silver

Heaven

Princess Marie, Duchess of Cambridge, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 5 Giorgio Armani Windowpane Check Blazer

Jul 9 Van Cleef & Arpels Vintage Alhambra Earrings in Mother-of-Pearl 19k Yellow Gold

Feb 5 Gianvito Rossi Python Round Toe Pumps in Grey

Apr 3 Diane von Furstenberg Tonda Cork Clutch

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Jan 25 Jenny Packham Aspen Gown in Turquoise

Jul 3 Jimmy Choo Vamp Sandals in Silver

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