What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 11Nov23-Soph

ME and EM Velour Lace Sleeve High Neck Dress

Nov 11

Nov 11 ME and EM Velour Lace Sleeve High Neck Dress

Countess of Wessex, Dresses

Poppy Shop First Women of the Armed Forces Brooch

Nov 12

Nov 12 Poppy Shop First Women of the Armed Forces Brooch

Countess of Wessex, Accessories, Brooches

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

LK Bennett Harley Pumps in Black Suede

Nov 9

Nov 9 LK Bennett Harley Pumps in Black Suede

Countess of Wessex, Shoes