What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 11Oct05

Hanae Mori Wool Tweed Skirt

Mar 17

Mar 17 Hanae Mori Wool Tweed Skirt

Grand Duchess Maria Teresa, Bottoms

Hanae Mori Ruffled Collar Jacket

Mar 17

Mar 17 Hanae Mori Ruffled Collar Jacket

Grand Duchess Maria Teresa, Outerwear

Prada Seam Detail Low Heel Pumps in Brown Suede

Sep 12

Sep 12 Prada Seam Detail Low Heel Pumps in Brown Suede

Crown Princess Mette Marit, Shoes

Max Mara Wool Long Sleeve Cardigan

Oct 25

Oct 25 Max Mara Wool Long Sleeve Cardigan

Outerwear, Crown Princess Mette Marit