What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Duchess of Cambridge, Accessories

All tagged 11Oct22-M

Max Mara Whitney Medium Bag in Brown

Aug 17

Aug 17 Max Mara Whitney Medium Bag in Brown

Crown Princess Mary, Bags

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Massimo Dutti 100% Wool Wide-Leg Flannel Trousers in Green

Nov 12

Nov 12 Massimo Dutti 100% Wool Wide-Leg Flannel Trousers in Green

Crown Princess Mary, Bottoms

Massimo Dutti 100% Wool Flannel Blazer in Green

Nov 12

Nov 12 Massimo Dutti 100% Wool Flannel Blazer in Green

Crown Princess Mary, Outerwear, Duchess of Cambridge

Hugo Boss Iyabo2 Top in White

Nov 12

Nov 12 Hugo Boss Iyabo2 Top in White

Crown Princess Mary, Tops

Dulong Fine Jewelry Delphis Earrings in Gold

Jun 12

Jun 12 Dulong Fine Jewelry Delphis Earrings in Gold

Crown Princess Mary, Accessories, Earrings, Princess Isabella

Valentino Rockstud Pumps in Green Leather

Nov 5

Nov 5 Valentino Rockstud Pumps in Green Leather

Crown Princess Mary, Shoes