What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 11Oct22-Soph

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Dolce & Gabbana DG4080 Sunglasses

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Countess of Wessex, Accessories

Peter Pilotto Floral Cloque Dress

Jun 16

Jun 16 Peter Pilotto Floral Cloque Dress

Countess of Wessex, Dresses

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes