What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 11Sept06

Kenneth Cole Reaction Lace Up Boots

Aug 12

Aug 12 Kenneth Cole Reaction Lace Up Boots

Zara Phillips, Shoes

Giorgio Armani Striped Bow Collar Blazer

Jul 2

Jul 2 Giorgio Armani Striped Bow Collar Blazer

Crown Princess Mary, Outerwear

Asprey London 167 Button Pendant

Jun 29

Jun 29 Asprey London 167 Button Pendant

Duchess of Cambridge, Accessories, Necklace