What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 11Sept07

Salvatore Ferragamo Court Heel with Metal Detail

Nov 28

Nov 28 Salvatore Ferragamo Court Heel with Metal Detail

Queen Silvia, Shoes

Gucci Two Tone Suede Pumps

Nov 24

Nov 24 Gucci Two Tone Suede Pumps

Crown Princess Victoria, Shoes

Emilio Pucci Silk Printed Dress

Jul 2

Jul 2 Emilio Pucci Silk Printed Dress

Queen Maxima, Dresses

Ann Taylor Satin Evening Clutch

Jun 18

Jun 18 Ann Taylor Satin Evening Clutch

Crown Princess Victoria, Bags

BCBGMaxAzria Beaded Tiered Dress

Mar 24

Mar 24 BCBGMaxAzria Beaded Tiered Dress

Princess Marie, Crown Princess Victoria, Dresses