What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 11Sept22-Alexia

Anya Hindmarch Python Clutch in Burgundy

Sep 11

Sep 11 Anya Hindmarch Python Clutch in Burgundy

Bags, Princess Alexia of Greece

Zara Textured Check Blazer

Sep 11

Sep 11 Zara Textured Check Blazer

Outerwear, Princess Alexia of Greece