What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 11Sept22-Mary

Christian Dior Lady Dior Clutch in Blue

Sep 11

Sep 11 Christian Dior Lady Dior Clutch in Blue

Crown Princess Mary, Bags

Bruun Rasmussen Belle Epoque Earrings

Sep 11

Sep 11 Bruun Rasmussen Belle Epoque Earrings

Crown Princess Mary, Accessories, Earrings

Erdem Tiana Printed Matelassé Midi Skirt

Sep 11

Sep 11 Erdem Tiana Printed Matelassé Midi Skirt

Crown Princess Mary, Bottoms

Ralph Lauren Wool Evening Jacket in White

Apr 7

Apr 7 Ralph Lauren Wool Evening Jacket in White

Crown Princess Mary, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Apr 4

Apr 4 Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Crown Princess Mary, Shoes, Princess Madeleine, Queen Maxima, Queen Mathilde