What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 12Apr08

Fancy Fanny Clutch

Feb 23

Feb 23 Fancy Fanny Clutch

Crown Princess Victoria, Bags

Tadashi Shoji Lace Wrap Jacket

May 20

May 20 Tadashi Shoji Lace Wrap Jacket

Crown Princess Victoria, Outerwear

Valentino Resort 2008 Embellished Evening Gown in Cream

Jul 26

Jul 26 Valentino Resort 2008 Embellished Evening Gown in Cream

Crown Princess Marie Chantal, Crown Princess Mette Marit, Gowns

Gucci Crocodile Satin Corset Shoes in Light Pink

Sep 6

Sep 6 Gucci Crocodile Satin Corset Shoes in Light Pink

Crown Princess Mette Marit, Shoes