What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 12Aug25

Lexy London Nancy Dress

Aug 14

Aug 14 Lexy London Nancy Dress

Countess of Wessex, Dresses

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Penelope Chilvers High Catalina Cotton Espadrille Wedges

Feb 23

Feb 23 Penelope Chilvers High Catalina Cotton Espadrille Wedges

Countess of Wessex, Shoes