What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 12Dec24-V

Edblad Sweep Bangle in Steel

May 7

May 7 Edblad Sweep Bangle in Steel

Crown Princess Victoria, Accessories, Bracelet

Edblad Prime L Creoles Earrings in Steel

Dec 12

Dec 12 Edblad Prime L Creoles Earrings in Steel

Crown Princess Victoria, Accessories, Earrings

Skultuna Relier Petit Necklace in Silver Plated

Jan 24

Jan 24 Skultuna Relier Petit Necklace in Silver Plated

Crown Princess Victoria, Accessories, Necklace

Sania D'Mina Cher Boots in Black Leather

Nov 26

Nov 26 Sania D'Mina Cher Boots in Black Leather

Crown Princess Victoria, Shoes

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags

Heartmade Japo Jacket

Aug 14

Aug 14 Heartmade Japo Jacket

Crown Princess Victoria, Outerwear