What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 12Feb13-Yorks

Burberry London Buckingham Trench Coat

Dec 20

Dec 20 Burberry London Buckingham Trench Coat

Princess Eugenie, Outerwear

Mulberry Alexa Satchel with Braided Trim in Berry Leather

Mar 16

Mar 16 Mulberry Alexa Satchel with Braided Trim in Berry Leather

Princess Eugenie, Bags

Sandro Mystery Coat in Natural

Jan 4

Jan 4 Sandro Mystery Coat in Natural

Princess Beatrice, Outerwear