What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 12Feb19-Bea

Reiss Viscose Mini Dress

Dec 30

Dec 30 Reiss Viscose Mini Dress

Princess Beatrice, Dresses

Cartier Juste un Clou Bracelet in Yellow Gold

Sep 4

Sep 4 Cartier Juste un Clou Bracelet in Yellow Gold

Princess Beatrice, Bracelet, Accessories, Pauline Ducruet, Charlotte Casiraghi

Galvan London Sun Duster Coat in Red

Aug 5

Aug 5 Galvan London Sun Duster Coat in Red

Princess Beatrice, Princess Eugenie, Outerwear