What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 12Jan13

Valentino Leather Knee High Boots

Apr 3

Apr 3 Valentino Leather Knee High Boots

Crown Princess Mary, Shoes

Christian Dior Lace Belted Coat in White

Dec 28

Dec 28 Christian Dior Lace Belted Coat in White

Princess Charlene, Outerwear

Jimmy Choo Vikki Pumps in Nude Suede

Nov 19

Nov 19 Jimmy Choo Vikki Pumps in Nude Suede

Princess Charlene, Shoes

Akris Alice Bag in Beige Horsehair

Apr 26

Apr 26 Akris Alice Bag in Beige Horsehair

Princess Charlene, Bags, Princess Stephanie

Jimmy Choo Cosmic Pumps in Nude Patent Leather

Apr 25

Apr 25 Jimmy Choo Cosmic Pumps in Nude Patent Leather

Princess Beatrice, Princess Eugenie, Countess of Wessex, Shoes, Zara Phillips

Calleija Elegante Lemon Quartz and White Diamond Earrings

Jun 20

Jun 20 Calleija Elegante Lemon Quartz and White Diamond Earrings

Accessories, Earrings, Zara Phillips