What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Swedish Royal Family attends Princess Ines' Christening

Jun 13, 2025

Swedish Royal Family attends Princess Ines' Christening

Jun 13, 2025

Jun 13, 2025

Latest Find

Featured

Ralph Lauren Maya Plaid Wrap Skirt

Crown Princess Mary, Bottoms

Ralph Lauren Maya Plaid Wrap Skirt

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 12Jun25-M

Scandinavian Edition Breeze Coat

Jun 12

Jun 12 Scandinavian Edition Breeze Coat

Crown Princess Mary, Outerwear

Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

May 27

May 27 Salomon X Ultra 5 Mid Gore-Tex Hiking Shoes

Crown Princess Mary, Shoes

Harris Wharf London Long Double-Breasted Coat in Cream

Apr 20

Apr 20 Harris Wharf London Long Double-Breasted Coat in Cream

Crown Princess Mary, Outerwear

Etro Printed Leather Belt

May 2

May 2 Etro Printed Leather Belt

Crown Princess Mary, Accessories

Uniqlo Ultra Light Down Compact Coat in Navy

Nov 18

Nov 18 Uniqlo Ultra Light Down Compact Coat in Navy

Crown Princess Mary, Outerwear

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories