What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

British Royal Family attends Royal Ascot - Day 1

Jun 17, 2025

Jun 17, 2025

Latest Find

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H&M Ballet Pumps in Beige

Princess Adrienne, Shoes

H&M Ballet Pumps in Beige

Princess Adrienne, Shoes

Princess Adrienne, Shoes

All tagged 12Jun25-V

Andiata Evanie K Dress

Sep 27

Sep 27 Andiata Evanie K Dress

Crown Princess Victoria, Dresses

Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Mar 24

Mar 24 Gianvito Rossi Gianvito 105 Pumps in Bisque Suede

Duchess of Cambridge, Shoes, Princess Eugenie, Crown Princess Victoria, Queen Maxima, Princess Beatrice

Kreuger Jewellery Rose Gold Poppy Earrings with Diamonds

Sep 6

Sep 6 Kreuger Jewellery Rose Gold Poppy Earrings with Diamonds

Crown Princess Victoria, Earrings, Accessories