What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 12Mar10

Tiger of Sweden Suede Boots

Feb 17

Feb 17 Tiger of Sweden Suede Boots

Crown Princess Victoria, Shoes

Laurél Ruffle Wool Coat

Jul 7

Jul 7 Laurél Ruffle Wool Coat

Crown Princess Victoria, Outerwear

Magrit Platform Pointed Pumps in Navy Suede

Mar 12

Mar 12 Magrit Platform Pointed Pumps in Navy Suede

Queen Letizia, Shoes