What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 12Mar24-E

Levi's Girls High Rise Velvet Flare Trousers in Black

Mar 20

Mar 20 Levi's Girls High Rise Velvet Flare Trousers in Black

Princess Estelle, Bottoms

Handsome Stockholm Essentials Gloves in Cream

Mar 12

Mar 12 Handsome Stockholm Essentials Gloves in Cream

Princess Estelle, Accessories

Zara Girls Felt Texture Coat in Light Beige

Mar 12

Mar 12 Zara Girls Felt Texture Coat in Light Beige

Princess Estelle, Outerwear

Gallucci Nitar Boots

Dec 21

Dec 21 Gallucci Nitar Boots

Princess Estelle, Shoes

Bernadotte & Kylberg Wool Scarf in Beige White

Dec 1

Dec 1 Bernadotte & Kylberg Wool Scarf in Beige White

Crown Princess Victoria, Accessories, Princess Estelle