What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 12Mar25-Eug

Emily London Kennedy Pillbox Hat in Burgundy

Mar 15

Mar 15 Emily London Kennedy Pillbox Hat in Burgundy

Princess Eugenie, Hats

Penelope Chilvers Burford Boots in Black Leather

Mar 21

Mar 21 Penelope Chilvers Burford Boots in Black Leather

Princess Eugenie, Shoes

Hobbs Bianca Maxi Wool Coat in Aubergine

Mar 21

Mar 21 Hobbs Bianca Maxi Wool Coat in Aubergine

Princess Eugenie, Outerwear, Princess Beatrice

Tanner Krolle Mini Annabel Vanity Case in Black

May 5

May 5 Tanner Krolle Mini Annabel Vanity Case in Black

Princess Eugenie, Bags