What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 12Mar25-Eug

Emily London Kennedy Pillbox Hat in Burgundy

Mar 15

Mar 15 Emily London Kennedy Pillbox Hat in Burgundy

Princess Eugenie, Hats

Penelope Chilvers Burford Boots in Black Leather

Mar 21

Mar 21 Penelope Chilvers Burford Boots in Black Leather

Princess Eugenie, Shoes

Hobbs Bianca Maxi Wool Coat in Aubergine

Mar 21

Mar 21 Hobbs Bianca Maxi Wool Coat in Aubergine

Princess Eugenie, Outerwear, Princess Beatrice

Tanner Krolle Mini Annabel Vanity Case in Black

May 5

May 5 Tanner Krolle Mini Annabel Vanity Case in Black

Princess Eugenie, Bags