What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 12Mar25-Eug

Emily London Kennedy Pillbox Hat in Burgundy

Mar 15

Mar 15 Emily London Kennedy Pillbox Hat in Burgundy

Princess Eugenie, Hats

Penelope Chilvers Burford Boots in Black Leather

Mar 21

Mar 21 Penelope Chilvers Burford Boots in Black Leather

Princess Eugenie, Shoes

Hobbs Bianca Maxi Wool Coat in Aubergine

Mar 21

Mar 21 Hobbs Bianca Maxi Wool Coat in Aubergine

Princess Eugenie, Outerwear, Princess Beatrice

Tanner Krolle Mini Annabel Vanity Case in Black

May 5

May 5 Tanner Krolle Mini Annabel Vanity Case in Black

Princess Eugenie, Bags