What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

Read more →

October 3, 2026

Latest Find

Featured

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Read more →

Countess of Wessex, Bags

All tagged 12May14-Eug

Converse Chuck Taylor All Star Low Top Shoes in Off White

Sep 14

Sep 14 Converse Chuck Taylor All Star Low Top Shoes in Off White

Princess Eugenie, Shoes

Louis Vuitton Speedy 30 Bag in Purple Epi Leather

Dec 27

Dec 27 Louis Vuitton Speedy 30 Bag in Purple Epi Leather

Princess Beatrice, Bags

Zara Combination Print Dress

Jan 17

Jan 17 Zara Combination Print Dress

Princess Eugenie, Dresses

Chloé Clare Shoulder Bag in Mustard

Oct 3

Oct 3 Chloé Clare Shoulder Bag in Mustard

Princess Eugenie, Bags

ASOS Deep Felt Pork Pie Hat With Removable Feather in Grey

Aug 6

Aug 6 ASOS Deep Felt Pork Pie Hat With Removable Feather in Grey

Princess Eugenie, Hats