What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

November 7, 2026

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Featured

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

All tagged 12Nov12

Nov 30

Nov 30 Natan Foldover Clutch in Nude Leather

Heaven

Queen Maxima, Bags

Nov 6

Nov 6 Armani Collezioni Wool Cotton Blend Jacket in Purple

Heaven

Princess Marie, Outerwear

Oct 29

Oct 29 Heartmade Rosa Print Shirt

Heaven

Crown Princess Mary, Tops

May 2

May 2 Diane von Furstenberg New Julian Two Wrap Dress in Orange

Heaven

Crown Princess Mary, Dresses

Jan 26

Jan 26 Diane von Furstenberg Zarita Dress in Navy

Sarah Williams

Princess Madeleine, Dresses

Jun 27

Jun 27 Longchamp x Kate Moss Neo Precious Clutch in Blue

Heaven

Princess Marie, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 30 Natan Foldover Clutch in Nude Leather

Nov 6 Armani Collezioni Wool Cotton Blend Jacket in Purple

Oct 29 Heartmade Rosa Print Shirt

May 2 Diane von Furstenberg New Julian Two Wrap Dress in Orange

Jan 26 Diane von Furstenberg Zarita Dress in Navy

Jun 27 Longchamp x Kate Moss Neo Precious Clutch in Blue

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