What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

Featured

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 12Nov25-M1

Malone Souliers Aurora 90 Heeled Mules in Black Leather

Jun 26

Jun 26 Malone Souliers Aurora 90 Heeled Mules in Black Leather

Crown Princess Mary, Shoes

Etro Floral Print V-Neck Midi Dress in Black

May 5

May 5 Etro Floral Print V-Neck Midi Dress in Black

Crown Princess Mary, Dresses