What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 12Nov25-M1

Malone Souliers Aurora 90 Heeled Mules in Black Leather

Jun 26

Jun 26 Malone Souliers Aurora 90 Heeled Mules in Black Leather

Crown Princess Mary, Shoes

Etro Floral Print V-Neck Midi Dress in Black

May 5

May 5 Etro Floral Print V-Neck Midi Dress in Black

Crown Princess Mary, Dresses