What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

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Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 12Nov25-V1

Baumgarten di Marco Raw Cut Diamond Open Hoop Earrings

Nov 11

Nov 11 Baumgarten di Marco Raw Cut Diamond Open Hoop Earrings

Crown Princess Victoria, Accessories, Earrings

Soft Goat Ribbed Midi Skirt in Dark Grey

Oct 20

Oct 20 Soft Goat Ribbed Midi Skirt in Dark Grey

Crown Princess Victoria, Bottoms

Soft Goat Piqué Shirt in Dark Grey

Oct 20

Oct 20 Soft Goat Piqué Shirt in Dark Grey

Crown Princess Victoria, Tops

H&M Conscious Collection Rhinestone-Decorated Necklace

Dec 3

Dec 3 H&M Conscious Collection Rhinestone-Decorated Necklace

Crown Princess Victoria, Accessories, Necklace