What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 13Apr15

Mango Floral Print Blouse in White/Black/Red

Feb 19

Feb 19 Mango Floral Print Blouse in White/Black/Red

Queen Letizia, Tops

Uterque Croc Wristlet Clutch in Black

Mar 26

Mar 26 Uterque Croc Wristlet Clutch in Black

Queen Letizia, Bags

Hugo Boss Cegina Coat in Red

Oct 31

Oct 31 Hugo Boss Cegina Coat in Red

Queen Letizia, Outerwear

Halston Heritage Sleeveless Belted Ombre Dress in Black/Silver

Apr 15

Apr 15 Halston Heritage Sleeveless Belted Ombre Dress in Black/Silver

Princess Eugenie, Dresses

Carvela Best Plate Clutch in Black

Feb 2

Feb 2 Carvela Best Plate Clutch in Black

Princess Eugenie, Bags

Elena C Mini Butterfly earrings

Sep 20

Sep 20 Elena C Mini Butterfly earrings

Queen Letizia, Accessories, Earrings