What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 13Apr25-Bea

Ray-Ban Elliot Sunglasses in Polished Yellow & Blue Havana

Apr 13

Apr 13 Ray-Ban Elliot Sunglasses in Polished Yellow & Blue Havana

Princess Beatrice, Accessories, Sunglasses

Divlos Serrano Bag in Camel Saffiano Calfskin

Apr 13

Apr 13 Divlos Serrano Bag in Camel Saffiano Calfskin

Princess Beatrice, Bags

Zara Metallic T-Bar Flats

Apr 13

Apr 13 Zara Metallic T-Bar Flats

Princess Beatrice, Shoes

Sézane Silvana Dress in Ecru/Green

Apr 13

Apr 13 Sézane Silvana Dress in Ecru/Green

Princess Beatrice, Dresses

Sydney Evan Diamond Love Ring

Jun 3

Jun 3 Sydney Evan Diamond Love Ring

Princess Beatrice, Accessories, Rings