What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 13Apr25-Eug

Alexis Bittar Gold Two Tone Pave Hoop Earrings

Apr 23

Apr 23 Alexis Bittar Gold Two Tone Pave Hoop Earrings

Princess Eugenie, Accessories, Earrings

Gentle Monster Rococo W2 Sunglasses in White

Apr 13

Apr 13 Gentle Monster Rococo W2 Sunglasses in White

Princess Eugenie, Accessories, Sunglasses

Reformation Frasier Dress in Forest

Apr 13

Apr 13 Reformation Frasier Dress in Forest

Princess Eugenie, Dresses

Muuñ Mina Basket Bag

Feb 8

Feb 8 Muuñ Mina Basket Bag

Princess Eugenie, Bags

LØCI Nine Sneakers in White / White / White

Feb 6

Feb 6 LØCI Nine Sneakers in White / White / White

Princess Eugenie, Shoes