What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

June 13, 2026

Latest Find

Featured

Zara Kids Textured Jacket

Princess Leonore, Outerwear

Zara Kids Textured Jacket

Princess Leonore, Outerwear

Princess Leonore, Outerwear

All tagged 13Apr25-Z

Finlay & Co Tavistock Sunglasses in Champagne

Apr 20

Apr 20 Finlay & Co Tavistock Sunglasses in Champagne

Zara Phillips, Accessories, Sunglasses

ME and EM Cheesecloth Shirred One Shoulder Maxi Dress in Black

Apr 20

Apr 20 ME and EM Cheesecloth Shirred One Shoulder Maxi Dress in Black

Zara Phillips, Dresses

Tilly Sveaas Small Interlock Bracelet in Gold

Apr 19

Apr 19 Tilly Sveaas Small Interlock Bracelet in Gold

Zara Phillips, Accessories, Bracelet

Aspinal of London Camera 'A' Bag in Tan Pebble

Jan 11

Jan 11 Aspinal of London Camera 'A' Bag in Tan Pebble

Zara Phillips, Bags

Tilly Sveaas T-Bar Necklace in Gold

Mar 2

Mar 2 Tilly Sveaas T-Bar Necklace in Gold

Zara Phillips, Accessories, Necklace, Countess of Wessex