What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 13Dec25-Z

Hobbs Lara Merino Rollneck Jumper in Charcoal Grey

Feb 8

Feb 8 Hobbs Lara Merino Rollneck Jumper in Charcoal Grey

Zara Phillips, Tops

Alighieri The Crumbling Rock Hoop Earrings in Gold

Jun 1

Jun 1 Alighieri The Crumbling Rock Hoop Earrings in Gold

Zara Phillips, Accessories, Earrings

Fairfax & Favor Mini Loxley Bag in High Shine Navy Croc Leather

Mar 13

Mar 13 Fairfax & Favor Mini Loxley Bag in High Shine Navy Croc Leather

Zara Phillips, Bags

Karen Millen Italian Manteco Wool-Blend Cape-Sleeve Belted Coat in Navy

Mar 13

Mar 13 Karen Millen Italian Manteco Wool-Blend Cape-Sleeve Belted Coat in Navy

Zara Phillips, Outerwear

L.K. Bennett Zira Knee High Boots in Black Suede

Mar 10

Mar 10 L.K. Bennett Zira Knee High Boots in Black Suede

Zara Phillips, Shoes

Illesteva Leonard York Sunglasses

Jun 21

Jun 21 Illesteva Leonard York Sunglasses

Meghan Markle, Accessories, Sunglasses, Zara Phillips