What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 13Feb24-V

Skultuna Bambou Earrings in Steel

Apr 23

Apr 23 Skultuna Bambou Earrings in Steel

Crown Princess Victoria, Accessories, Earrings

Vogt Stockholm No.1881 Bag in Black

Nov 12

Nov 12 Vogt Stockholm No.1881 Bag in Black

Crown Princess Victoria, Bags

Gianvito Rossi Willow Boots

Oct 14

Oct 14 Gianvito Rossi Willow Boots

Crown Princess Victoria, Shoes

Valerie Selma Long Dress in Leo

Sep 17

Sep 17 Valerie Selma Long Dress in Leo

Crown Princess Victoria, Dresses