What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

Graff Bombé Diamond Earrings

Princess Charlene, Accessories, Earrings

Graff Bombé Diamond Earrings

Princess Charlene, Accessories, Earrings

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Princess Charlene, Accessories, Earrings

All tagged 13Feb24-V

Skultuna Bambou Earrings in Steel

Apr 23

Apr 23 Skultuna Bambou Earrings in Steel

Crown Princess Victoria, Accessories, Earrings

Vogt Stockholm No.1881 Bag in Black

Nov 12

Nov 12 Vogt Stockholm No.1881 Bag in Black

Crown Princess Victoria, Bags

Gianvito Rossi Willow Boots

Oct 14

Oct 14 Gianvito Rossi Willow Boots

Crown Princess Victoria, Shoes

Valerie Selma Long Dress in Leo

Sep 17

Sep 17 Valerie Selma Long Dress in Leo

Crown Princess Victoria, Dresses