What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 13Feb25-Max

Gianvito Rossi Harlem Ankle Boots in Navy

Feb 24

Feb 24 Gianvito Rossi Harlem Ankle Boots in Navy

Queen Maxima, Shoes

Natan Plaid Wide-Leg Trousers

Feb 13

Feb 13 Natan Plaid Wide-Leg Trousers

Queen Maxima, Bottoms

Natan Plaid Long Coat

Feb 13

Feb 13 Natan Plaid Long Coat

Queen Maxima, Outerwear

Marni Medium Trunk Shoulder Bag in Navy Leather

Mar 23

Mar 23 Marni Medium Trunk Shoulder Bag in Navy Leather

Queen Maxima, Bags, Queen Margrethe