What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 13Jan15

Natan Wide Belted Coat in Red

Apr 5

Apr 5 Natan Wide Belted Coat in Red

Queen Maxima, Outerwear

Saint Laurent Debbie 100 Double Chain Ankle Boots

Oct 14

Oct 14 Saint Laurent Debbie 100 Double Chain Ankle Boots

Crown Princess Victoria, Shoes

LK Bennett Newton Biker Jacket

Aug 13

Aug 13 LK Bennett Newton Biker Jacket

Crown Princess Victoria, Outerwear