What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

On Monday, the Norwegian Royal Family attended a private service held at the Palace Chapel following the passing of King Harald.

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August 31, 2026

Latest Find

Featured

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

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Prince Gabriel, Tops

All tagged 13Jan17-ISof

Nanos Fleece-Lined Coat

Jun 9

Jun 9 Nanos Fleece-Lined Coat

Infanta Sofia, Outerwear

Zara Girls Tartan Dress

Jun 9

Jun 9 Zara Girls Tartan Dress

Infanta Sofia, Dresses

Bonnet à Pompon Wool Cardigan

Nov 28

Nov 28 Bonnet à Pompon Wool Cardigan

Infanta Sofia, Outerwear