What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

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Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 13Jun15-V

H&M Conscious Collection Bespoke Patterned Gown

Jun 3

Jun 3 H&M Conscious Collection Bespoke Patterned Gown

Crown Princess Victoria, Gowns

By Malene Birger Gomati Clutch

Nov 12

Nov 12 By Malene Birger Gomati Clutch

Crown Princess Victoria, Princess Sofia, Bags