What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 13Jun15-V

H&M Conscious Collection Bespoke Patterned Gown

Jun 3

Jun 3 H&M Conscious Collection Bespoke Patterned Gown

Crown Princess Victoria, Gowns

By Malene Birger Gomati Clutch

Nov 12

Nov 12 By Malene Birger Gomati Clutch

Crown Princess Victoria, Princess Sofia, Bags