What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged 13Jun15-V

H&M Conscious Collection Bespoke Patterned Gown

Jun 3

Jun 3 H&M Conscious Collection Bespoke Patterned Gown

Crown Princess Victoria, Gowns

By Malene Birger Gomati Clutch

Nov 12

Nov 12 By Malene Birger Gomati Clutch

Crown Princess Victoria, Princess Sofia, Bags