What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 13May23-A

Essentiel Antwerp Dai Jacket

May 13

May 13 Essentiel Antwerp Dai Jacket

Princess Astrid, Outerwear

Essentiel Antwerp Drobali Skirt

May 13

May 13 Essentiel Antwerp Drobali Skirt

Princess Astrid, Bottoms

Linda Farrow x Dries Van Noten 211 Sunglasses

May 13

May 13 Linda Farrow x Dries Van Noten 211 Sunglasses

Princess Astrid, Accessories, Sunglasses

Essentiel Antwerp Daryjane Pumps

May 13

May 13 Essentiel Antwerp Daryjane Pumps

Princess Astrid, Shoes