What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 13May23-A

Essentiel Antwerp Dai Jacket

May 13

May 13 Essentiel Antwerp Dai Jacket

Princess Astrid, Outerwear

Essentiel Antwerp Drobali Skirt

May 13

May 13 Essentiel Antwerp Drobali Skirt

Princess Astrid, Bottoms

Linda Farrow x Dries Van Noten 211 Sunglasses

May 13

May 13 Linda Farrow x Dries Van Noten 211 Sunglasses

Princess Astrid, Accessories, Sunglasses

Essentiel Antwerp Daryjane Pumps

May 13

May 13 Essentiel Antwerp Daryjane Pumps

Princess Astrid, Shoes